Marketing Strategy | KnockingBell Media LLP

Category: Marketing Strategy

Digital MarketingDigital PresenceMarketing Strategy

What are the types of Digital Marketing that MSME can do to grow their business?

Introduction:

With the introduction of the web and the internet, almost all people are busy with their online world. That’s why “Digital Marketing” has a great significance in the market. It is expected that in the year 2040 almost 95% of purchases will be done by online services.

The research said Google has 77,000 searches still now. So all the industries like Retail, Health care, Finance are growing on the Digital platform. But you should have enough power to expand our business in that growing platform. If we consider MSME, it has a very active presence and increased consumer ratio till now. In the blog, we would be the ability to talk of small, medium enterprises and we could see all varieties of digital trending clearly to set up our network to gain a success ratio high.

As any business can’t run without any plan, so we have to learn the business’s other strategies and the power of MSME in this sector. A lot of MSME is implementing through various online trending. As much as you have the opportunities we can explore it globally!

What is MSME?

MSME stands for the micro, small, medium enterprise. In any developing country like India, it has great significance. You will be surprised to know that almost 50% of India export comes from MSME. The total number of employees involves almost 45%. So we can imagine this sector is growing nationally and internationally all over the world. So if we want the height of success we have adopted the new learning methodology and apply digital marketing policies to gain success. Single-handed it would be very difficult to handle.

Also Read: Important things to must include in marketing strategy after covid-19

Types of marketing and why you must leverage it?

It is one of the most powerful effective trends so far. Digital trending allows gaining success and the product on a very small budget. And it has that much capability to capture the global market situation. So we can promote our product at international level also. The customer has the opportunity to achieve huge profit. But we have to build good relationships with our dedicated clients. As there is no investment in online marketing so we do promote our product very effectively.

Online marketing has a great role to explore success in MSME. It can be increased up to a 9 to 10-time conversion ratio. But we have to learn our every customer buying pattern and their way of interest. The employer must have a tracking strategy of how much time customers are spending time to search for their product. We have show our digital presence on the online platform. It is quite affordable and it has the key solution to provide the economical factor. Some of the small businesses are already adopting cloud-based solutions.

Strategies to grow business:

As the online platform is very secure and seamless so it is the best option for us to grow our business in this platform only. When you are growing your small business you need the best strategies to be applied. Let’s talk about it:

1. Set Objective and Goal:

If you want more clients you need more recognition. Digital trending is a great way to explore it. For this purpose, you have to set a pure objective and accordingly, you have to set your goal. Social presence helps you to reach your goal.

2. Call to Action:

A call-to-action (CTA) is an image or text that prompts visitors to take action, such as subscribe to a newsletter, view a webinar, or request a product demo. An effective call to action strategy helps you to lead an invaluable marketing platform. We can create a lot of call to action strategy, and then distribute them in website presence.

3. Effective content and traffic:

Proper keyword technique and quality content would be helpful for you to get traffic to your website. Ensure it would be highly optimized. People don’t want to see a website that doesn’t work properly. They want real content on the website. Using various social network post that can attract more people for traffic. The relevant post would help to engage more people.

4. Potential and long term customer:

This is one of the best keys that you will need a dedicated customer to get the immense benefit. This is real-time and long-lasting. The proper potential is the best way to engage global customers and without any hassle. We need to arrange a proper seminar, create quality content, and do promotion accordingly. Your prospective audience would help you to make MSME at a greater level.

5. Brand Reputation:

As online trending is growing day by day so businesses are growing accordingly. You have to make impressive promotional business strategies and apply them properly. If you can maintain a good reputation regular interaction would happen with your dedicated customer. As compared to traditional strategy it is quite easy to build an impression on a digital platform. It is not that robust technique.

Also Read: Importance of your Digital Presence after this Pandemic

Conclusion:

Now a day’s the government is encouraged to expand short or medium business at online media. Medium businesses are growing in social network platforms and customer service is the best key component for this. We can also improve the customer experience and other operations.

Good digital service not only helps to grow your business exponentially but also you have a scope to explore it at an international level. Your prosperity and performance matter a lot. Different Digital marketing tools are present in the market to explore specific business needs.

Most of these start-ups have a unique combination of technology expertise and specific domain knowledge that enables them customized to the needs of specific sectors. A digital platform is powerful and versatile allows you to cast your net wider than ever before, to reach out to a massive base of prospects nationwide and even worldwide. Engagement is a social network is the better key for active presence in online platforms in every category like food and lifestyle, technology and gadgets, content marketing, and others.

As long as you can earn people’s trust you can beat your competitors in the market. MSME includes 25000 clients from over 50 countries. So we can see It will happen when the companies are encouraged for recommendations.

I hope this information is useful for you for more information visit us at knockingbell.com.

Thank You For Reading!!

Marketing Strategy

Important things to must include in marketing strategy after covid-19

A global crisis can either paralyze a marketing team or galvanize it to thrive. In the wake of the COVID-19 pandemic, that’s exactly what we’re seeing: some companies are cutting back on marketing (in some instances, laying off the entire marketing team), while others are being more agile and coming up with interesting ways of engaging their audience during these difficult times.
If you want to stay in business, you can’t stay idle for long. As a business owner of our self, we understand why many entrepreneurs would want to cut down completely on marketing activities. Being conservative feels like the safe choice when there’s uncertainty about how long the crisis will last. But we have to balance financial responsibility with the need to keep consumers informed and engaged when things get tough.

The year’s events have impacted consumer search behavior and PPC performance. Many businesses have paused or reduced their advertising in the last few weeks. Conversely, others have set responses in place to react to the changes in consumer searches.
Though it may seem counterintuitive, now is the time to hold steady to ensure a strong come back within your marketing after COVID-19. As businesses withdraw themselves, great opportunities will surface if your business can maintain a long-term marketing strategy.
To make your digital marketing efforts effective, your team should begin to plan adjustments in response to the shift in searches, competitors, and market share. In other words, your past PPC set-up before and during this crisis will likely no longer apply to your marketing after COVID-19.

Be agile for the new normal

Some entrepreneurs and marketers are holding off action, thinking that things will be back to “normal” in a few weeks or months. I do not hold the same view.
For one, some scientists are predicting that some form of social distancing may need to happen until 2022 . That’s a long time to put any type of marketing on hold. A more important consideration is the fact that the pandemic will have a long-term effect on the psyche and outlook of consumers. In our own COVID-19 study, 86% of Americans and 81% of Canadians agreed that the crisis will create a new normal and have a lasting impact on society.
Regardless of how long the crisis actually lasts, COVID-19 will forever change the consumer landscape. After this comes to pass, companies can’t go back to their old playbooks. Personas, messaging and even your product strategy may need to significantly evolve for the realities of the post-COVID-19 world.
The bottom line is that fresh data and accurate insights have never been more important. In these uncharted territories, relying on instincts alone is dangerous. If you haven’t reached out to your customers in the past month, now’s the time to do so.

Adjusting your Digital Marketing Strategy

Bidding Strategies

The competitor market has changed. As we mentioned earlier, many businesses are responding to these changes in drastic ways, some by cutting their PPC marketing budgets altogether.
Though it may not make sense right away, holding marketing budget is recommended move. That said, sticking to the same automated bidding strategy and targets will not make sense for your marketing after COVID-19.
We recommend reviewing & adjusting both manual and automated bidding strategies. Also, you should monitor your campaigns’ marketing strategy given the volatile market. Remember, conditions will continue to shift. Therefore, if you don’t just set and forget, you may be able to go along with the changes.

Keywords

As you may know, keywords are a powerful resource for markets. Hence, you can use Google Trends, which is a great digital marketing tool, to understand how people are searching online.
Great marketing strategies are all about adaptation and monitoring search trends. Weekly digital marketing tasks should include reviewing search term reports and search queries on Google Analytics. Primarily to understand what queries people are using to find your business and strategize your marketing after COVID-19.

Device Strategy

Daily routines will go from working from a laptop at home to desktops to going back to mobile use during commutes again. In other words, mobile traffic may have decreased, but you will want to adjust your PPC campaigns for mobile traffic after the quarantine. Indeed, you should review your marketing campaign device settings. When the time comes, make your brand highly visible on mobile again.

Ad Copy & Extensions

Review the messages in your pipeline to remove anything that seems insensitive. Not all ad copy will hold relevance for your marketing after COVID-19.
Similarly, you will want to keep tabs on which competitors are advertising. Some questions to consider: (1) What is their message? (2) Are they pushing promotions? If so, what are they?
Tip: “Shop local” has been one of the popular search trends. Use this and variations of it in your ad copy marketing strategy to help vendors and shops in your community.
Quality Score
If you haven’t done this already, focus on your quality scores. You can do this in a few easy steps. First, pull a list of all your current keyword quality scores. Second, brainstorm to create new content for your PPC ad copy. Finally, do the same for your landing page. Together, these will improve your quality score.

Remarketing

If you stuck to the plan and continued marketing through the outbreak, we’ve got good news. You’ve probably built up a substantial audience that you can re market to as part of your Marketing After COVID-19 Plan.

Conclusion

When the dust settles there will be a number of things to shift back to like updating any of your business operations on your website, Google My Business Bing Places. Whatever adjustments (business hours and phone number) you made during the quarantine make sure to shift back.
It will take time to find the new norm for marketing after COVID-19, but each of the points above will prepare your marketing strategy efforts for shifts that are expected. If you’d like to stay up to date with the industry and our recommendations on strategies for your business.