Am I hiring a Content Writer Or a Copywriter for SEO techniques? What can be the difference between these two? Are they both the same? Is the difference that important?
These are the questions that arise when a client is about to hire an SEO specialist for its website. Hence, in this blog, let us discuss the comparison between an SEO content writer and an SEO copywriter, and get a clear idea of these concepts and also which one to hire and when to hire.
The basic comparison between these concepts is an important factor to discuss as it will define the outcome of the project you are assigning to the freelancer. So let’s get started by discussing the content writing against copywriting implemented for SEO.
Firstly, both the concepts are related to entering words on a web page, but the purposes might differ.
Content writing tasks for internet marketing serves to attract traffic to websites via the search results displayed. On other hand, copywriting tasks serve in converting leads visiting a website to clients.
Also, it is interesting to know that both, can do each other’s job. Hence, as discussed above, to get the desired results, it is important to know the variations between them, or you may end up getting stuck with the undesired output!
Recommended For You: How To Generate Leads Through Digital Marketing?
SEO Content Writing Tasks
SEO content writers mainly focus on developing content that the audience gets interested in reading. Blogs, white papers, news reports, web content, etc. can be said as a part of SEO content writing.
One might wonder that the above-mentioned parts are article writing. But this is the main point. Article writing has been a subset included in writing content for SEO.
Despite promoting or reviewing content, content writing involves both lengths of contents, i.e. short and long. As far as it is a discussion on a certain topic, and the user gets some knowledge from it by thoroughly reading it, we call it SEO content.
The content is prepared to keep in mind certain targeted keywords that help in generating traffic on the website. The content created can be useful for the readers in some or other manner. The content involved should not be advertising, but it should be well organized and language used should be appropriate in such a manner that reader is bound to visit the website more than once, either to read the newsletters sent to them as they would have subscribed in the blog posts or if you have an e-commerce website, the reader might get tempted to purchase the similar stuff from your website only.
The purpose of a writer is to
- Increase the rank of the website as well as the keywords
- More CTR
- Improve the navigation to the website
- Attract efficient backlinks
- Direct the user to the relevant web pages
- Convert the website visitor to buyers and customers. If not possible, at least convince the visitors to subscribe to the new letters.
- Revise the content already on the website.
The content handled by the SEO content writers are as follows:
- Blog posts that need to be SEO friendly
- Service pages of the websites that are SEO friendly
- Local content for SEO to be placed on business websites
- Pay per click landing page
- Contents that build links
- SEO implied guest posts
Hence, if the only goal for a business owner is to engage several audiences in their websites, the content writer for SEO is whom you should consult first.
If the conversion of this traffic is a crucial thing, then go for hiring a copywriter for SEO.
SEO Copy Writer
The basic aim of copywriting is to convince the readers or to tempt the readers to make a conversion from just a visitor to a customer. It focuses on a call to action instead of focusing on the content that might interest the readers.
This gives a push to the audience engaged in the copywriting for deciding for being a subscriber, customer, or client. Hence, the concept of copywriting is mainly focused on achieving the targets and a rise in the graph of profits.
Based on this, it can be said that copywriting is inclined towards sales as well as a marketing team in a company.
The skills of the copywriters include the creation of product landing pages, emails, sales copy, etc. that pitches the interest of the customer to engage with the company.
Hence, a successful copywriter is the one that can convert a pure reader into a customer.
The requirement of an SEO copywriter arises when the client needs to have a copy of ads on various platforms like Google Ads, Product page, Instagram page, ads on Facebook, etc., with a primary goal of converting a reader to a customer.
The traffic generated out of this strategy is usually coming from social media, paid ads, traffic, etc.
Hence, for effective results, opt for a copywriter who is experienced in the above-mentioned techniques, and also know how to attract the classified traffic.
Whenever a business aims to improve sales through SEO instead of only customer engagement, the owner hires a copywriter. Also, for each project undertaken in copywriting, some important factors that prove the process of copywriting being different for varying traffics are category of the project, research done on it, targeting the relevant audience, launching of the ad, etc.
The content handled by the SEO copywriters are:
- Advertisements are shown on Facebook
- Ads are shown on Instagram
- Posts made on social media,
- Ads have given in newspaper,
- Descriptions mentioned on the products
- Call to action punch lines
- Navigation within the website
The skill sets of an SEO copywriter should include:
- Knowledge of SEO
- Know the variations between traffic generated by unique SEO content and the traffic generated by using keyword-stuffed SEO content.
- He should provide the case study of successful conversions
- Knows the referral procedure.
So this was all about the briefing on SEO content writer and SEO copywriter. I hope the above information helps?